“Just like all human inventions, the importance lies in their use” said Caty Avram, co-founder of the company. With Waterlitz, Générik Vapeur has chosen to turn cold containers into a celebration of life and difference.
"This is a great vertical show allowing us to have an unusual relationship with the audience because the purpose is in the image" says Caty. A series of images unfolds on this giant of metal and matches perfectly the live played music. An original forest, the first human cultures, a polar bear drifting away from its ice-floe … the purpose becomes clearer.
"We want to warn against the evils of globalization. We reject a standardized life. We want a diversity in both nature and society"says the singer. It is all understandable when the containers open and release objects of mass consumption. The symbolism is clear.
Gradually, the totem takes a human form. His heart begins to beat, a mouth appears. While a Scottish man is playing bagpipes, the Omni Ideal X starts dancing : "This is a very highly-specialized video creation. It is not a simple projection, this is the totem that moves. He is alive" says Caty.
Images keep coming and references to the Anglo-Saxon culture as well, starting with the famous Monty Python and Terry Gilliam’s animations. References, which point out that this creation is a co-production between France and England : "Thanks to Zepa, we worked with English teams. This allowed us to have a lot of creative freedom while having visibility over the long term. A project, which was really stimulating ! "Said Pierre Berthelot, co-founder of Générik Vapeur.
After one hour, the company closes the book with thundering fireworks. This large-scale show did not leave the audience indifferent.